Market Watch

Every issue features new product launches, restaurant and bar openings, innovative retail concepts and unique promotions for on- and off-premise establishments.

A Story of Expansion

Market Watch • MARKETWATCHMAG.COM • VOL. 42 NO. 2

THROUGH THE GLASS

LVMH Takes Majority Stake In Premium Provence Rosé

OPENINGS

NEW PRODUCTS

HIGH-POWERED GROWTH • ACROSS 72 TOTAL BRANDS, WHISKIES AND TEQUILA DOMINATE SPIRITS, CALIFORNIA REMAINS NO. 1 IN WINE, AND SPIRITS-BASED RTDS COME INTO THEIR OWN ON THE IMPACT HOT BRANDS LIST

Flavor Frenzy • Despite softening growth following years of rapid acceleration, flavored whiskies continue to innovate

Mezcal’s Time To Shine • Mexico’s other agave spirit is becoming a go-to in cocktails

EXPERIENCE MATTERS • Xperience Restaurant Group puts a high-quality spin on Mexican drinks and food across its multiple on-premise brands nationwide

ON THE WHISKEY MAP • Nevada’s Frey Ranch finds early success by focusing on the grains

DRAFT BEER’S ROAD TO RECOVERY • Hit hard by the pandemic and supply constraints, draft beer is gradually coming back

OHIO INSTITUTION • Buehler’s Fresh Foods expands its spirits agency operations while maintaining a focus on wine and beer

BETTER TIMES AHEAD • Beer imports from Europe and Asia eye the return of classic styles

Keep It Light • Rachel Sergi embraces the laidback atmosphere at Last Call in Washington, D.C.

Staying Power • Born during the pandemic, cocktail kits have found a permanent home at many bars

Winning Partnerships • Collaborations remain strong throughout the brewing world

NEWS

ON THE MOVE

PARTING SHOT