Market Watch

Every issue features new product launches, restaurant and bar openings, innovative retail concepts and unique promotions for on- and off-premise establishments.

The Great American Bourbon Tasting • America's Distinctive Spirit, Examined

It’s Happening

Market Watch • MARKETWATCHMAG.COM • VOL. 41 NO. 5

THROUGH THE GLASS

OPENINGS

NEW PRODUCTS

French Classics, Latin Flair • Koky López pays homage to her Puerto Rican roots in Charleston, South Carolina

INFUSING THE MARKET • As more US. states legalize cannabis, infused drinks offerings are gaining traction

Gin’s Two-Track Road • As the category’s biggest names look to RTDs to stem slowdowns, innovative super-premium offerings are on the rise

PACKAGING REVOLUTION • As the RTD segment surges, spirits-based offerings are enticing consumers

Rosé Comes of Age • As the rosé category begins to mature in the U.S., leading brands from Provence and the South of France are making new investments in quality and luxury

Flavored Whiskies Advance • Once a small part of the category, flavored whiskies have exploded from 2.7 million cases 10 years ago to more than 17 million cases today

Fresh And Modern • This summer, mixologists are flexing their creative muscles more than ever

CANS POP THEIR TOP • Aluminum packaging for beer reaches historic levels

OHIO TRADES UP • Sales soar as Buckeye State consumers premiumize their spirits choices

Family Enterprise • After a rebrand, Garfield’s Beverage Warehouse in the Chicagoland area is banking on its 70-year history

C-STORE TRANSFORMATION • With premium wine offerings and improved merchandising, the convenience store channel sheds its old image

Love For Lychee • Popular at Asian venues for years, lychee is gaining a broader fan base

Athletic Brewing’s Rapid Growth • In just four years, this Connecticut-based start-up has become a non-alcohol star

NEWS

ON THE MOVE

PARTING SHOT