Market Watch

Every issue features new product launches, restaurant and bar openings, innovative retail concepts and unique promotions for on- and off-premise establishments.

Brands, Brands, Brands

Market Watch • MARKETWATCHMAG.COM • VOL. 40 NO. 11

THROUGH THE GLASS

OPENINGS

NEW PRODUCTS

Aged To Perfection • Barrel-aged cocktails add depth and complexity to beverage menus

Impact Seminar 2021 • The leading lights of the drinks business convene in New York City

BLUE CHIP BRANDS • The beverage alcohol industry’s biggest brands remain in growth mode

INNOVATION DRIVES Imported Vodka Segment • Import marketers have opted to fight the domestic vodka surge with an onslaught of line extensions, RTDs, and other new creations

Oregon Keeps Rolling • Sales by volume are holding steady, but value per bottle continues to rise

Cognac Showing 25% Annual Growth • Leading brands show double-digit advances as category expands from a sizeable base

WEIGHING THE IMPACT OF SUPPLY CHAIN DISRUPTIONS • Producers, importers, and retailers are struggling to mitigate the effects of glass shortages, port congestion, and other logistical hurdles heading into the holidays

CHAMPAGNE BOUNCING BACK IN 2021 • Nielsen numbers show 20% increase for first 10 months

Cozy Cocktails • Hot drinks offer comfort during the colder months

Hot Cocktail Recipes

CATERING TO EVERY WISH • Drinks-savvy entrepreneurs reach a new audience by offering private events mixology |

Craft Meets Casual • In Oklahoma City, Kim Dansereau makes high-end cocktails in a laid-back setting

Kim Dansereau’s Recipes

Cheers to Winter Beers • Festive offerings help expand consumer base

NEWS

ON THE MOVE

PARTING SHOT