Market Watch

Every issue features new product launches, restaurant and bar openings, innovative retail concepts and unique promotions for on- and off-premise establishments.

The Last Frontier

Market Watch • VOL. 41 NO. 4

THROUGH THE GLASS

OPENINGS

NEW PRODUCTS

Sparking The Senses • At The Fed in Boston, Paige McGroarty amazes with whimsical cocktails

RUM RENAISSANCE • After years of decline, the rum category is showing signs of life in both aged expressions and high-volume flavors

Bitters Boom • The category, broadly defined and encompassing amari liqueurs, is fascinating consumers

Spotlight On Tequila • The wealth of brands and styles in Tequila has created space for new cocktails

TRENDING UPWARD • Double-digit sales gains for super- and ultra-premium spirits brands propel control states to new heights

MICHIGAN Becomes First $2 Billion Control State • Despite rampant out-of-stocks, demand for high-end spirits fuels sales in The Wolverine State

Empire State of Mind • Tuthilltown Distillery and its flagship Hudson Whiskey brand bring New York flavor—and attitude—to the spirits world

Michigan’s Star Independent Player • The Mega-Bev retail chain wows customers with selection, service, and price

FAJITAS & ’RITAS • Texas-based quick-service Mexican concept Fajita Pete’s has gotten a solid boost by adding Margaritas to its mix

Up In Smoke • Bartenders enhance aromatics and visual appeal with creative smoke applications

Extra-Special Beer Releases • Brewers and retailers take collaborative beers to the next level

NEWS

ON THE MOVE

PARTING SHOT