Market Watch

Every issue features new product launches, restaurant and bar openings, innovative retail concepts and unique promotions for on- and off-premise establishments.

A Fresh Start For Single Malt

Market Watch • MARKETWATCHMAG.COM • VOL. 40 NO. 9

THROUGH THE GLASS

OPENINGS

NEW PRODUCTS

Can-Do Attitude • At Che Fico in San Francisco, Christopher Longoria’s enthusiasm is front and center

Christopher Longoria’s Recipes

The Road Ahead For Single Malt • Battered by Covid-19 and the tariff wars last year, the whisky world’s elite category seeks a new beginning

Blended Scotch FINDS FASHION • Pushed by innovation from leaders Johnnie Walker, Dewar’s, and smaller players, blended Scotch is shedding its once-unfashionable image

HOT PROSPECTS • In the face of 2020’s adversity, these smaller wine and spirits brands are showcasing incredible growth

GO BIG • Having long spearheaded the alternative packaging trend for wine, boxed wines are more popular than ever

Rye Revival • Once overshadowed by Bourbon, rye whiskey is now in the cocktail spotlight

Rye Whiskey-based Cocktail Recipes

Make a Stand • Regional vintners are finding their niche in a hyper-competitive market

Partying On • The Party Source continues its long run as one of Kentucky retailing’s biggest success stories

Pop-Up Power • Temporary bar concepts bring excitement to the on-premise

Roll Out the Barrel • Following a pandemic-prompted hiatus, beer festivals return

NEWS

ON THE MOVE

PARTING SHOT