Every day, we use our sense of touch to navigate the world. A handshake, a pat on the shoulder, a hug—all essential touches that make up our daily lives. In Touch Matters, Professor Michael Banissy brings together diverse scientific insights from the world's largest study on touch with takeaways on how to enhance your levels of touch for a happier, healthier life. The book explains why touch is essential to our well-being, the role it plays in our relationships, friendships, in the bedroom, workplace, in team activities such as sports, and much more.
Banissy's latest research explores:
FEATURES ORIGINAL RESEARCH FROM "THE TOUCH TEST": Touch Matters is based on one of Banissy's most recent projects—the Touch Test—a science and broadcast collaboration with the BBC and Wellcome Collection. This project explored attitudes and experiences of touch via the world's largest contemporary survey on the topic, public exhibitions, and a series of broadcast programs focused on the topic of touch that received worldwide attention. The project had approximately 40,000 participants from 113 countries.
OFFERS GUIDANCE ON COMMUNICATING AND CONNECTING IN OUR DAILY AND PROFESSIONAL LIVES: As we return to office work and live in a world where touch has become loaded with meaning, this book will help people understand how important touch is and the role it plays in every aspect of our lives, from relationships and friendships to the workplace and team activities and much more.
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