Market Watch

Every issue features new product launches, restaurant and bar openings, innovative retail concepts and unique promotions for on- and off-premise establishments.

The Upward Value Curve

Market Watch

THROUGH THE GLASS

OPENINGS

NEW PRODUCTS

A Rebound Is Brewing • Iconic Guinness brand eyes post-pandemic recovery

THE PREMIUM POWER OF Bourbon • New products and expansion are still on the agenda, as the pandemic fails to slow progress

Ireland’s Time • While 2020 brought a hiccup in growth after long years of expansion, Irish whiskey remains a category to watch in the U.S.

Oldies But Goodies • Aged rums are breathing new life into rum, as interest in super- and ultra-premium labels is on the rise

Bitters, Big And Bold • As U.S. drinkers grow more comfortable with adventurous flavors, cocktails featuring bitter liqueurs are trending way up

BEER HOT BRANDS • Hard seltzers and other FMBs are category standouts

Uruguay Emerges From The Shadows • As wine lovers look for the next Big Thing, Uruguayan wines could be in the running

Mixing Up High Margins • Premium mixers, once a virtually non-existent category, are giving retailers another route to profits

The IPA BOOM Rolls On • Innovation continues to refresh the segment and attract new drinkers

Kansas City King • With The Hey! Hey! Club in Kansas City, Missouri, Ryan Maybee is living his dream

RTDs Hit The On-Premise • Bars embrace high-quality, pre-packaged cocktails to aid with speed and efficiency

NEWS

ON THE MOVE

PARTING SHOT