Every issue features new product launches, restaurant and bar openings, innovative retail concepts and unique promotions for on- and off-premise establishments.
It Just Keeps On Climbing
Market Watch • MARKETWATCHMAG.COM • VOL. 40 NO. 6
THROUGH THE GLASS
OPENINGS
Bartending Natural • Stephanie Reading shows off her cocktail skills at Birdie G’s in Santa Monica, California
Stephanie Reading’s Recipes
NEW PRODUCTS
Flying High • Tequila is the hottest spirits category on the market, and it’s not just a volume play—its fans are reaching for the top shelf at unprecedented rates
The Rebound • Las Vegas has reopened at full capacity, and visitor traffic is growing. Now, on-premise operators in Sin City look for ways to flourish during the recovery
The New Venues
Soaring SELTZER • Once dismissed as a passing fad, the hard seltzer craze has shown growth previously unseen in any other category, and are now a permanent part of the drinks landscape
Chile Readies To Re-Up • Looking past the pandemic, Chile’s winemakers aim toward younger consumers and building a better on-premise foothold
Comforting Classic • Vodka remains America’s go-to-spirit for cocktails
Vodka-based Cocktail Recipes
Japan’s TRANSFORMATION • The country’s leading distillers are meeting a surge in export demand by focusing on highball whiskies and cultivating an audience for their aged expressions
BEER’S Shipping Battle • The social impact of Covid-19 has reignited the direct-to-consumer beer sales controversy
Beers That Dazzle • Festive summer packaging is lighting up the beer aisle
Zero-Proof Spirits In The Mix • Bars consider alcohol-free spirits to expand their menus
NEWS
ON THE MOVE
PARTING SHOT