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Market Watch

July/August 2021
Magazine

Every issue features new product launches, restaurant and bar openings, innovative retail concepts and unique promotions for on- and off-premise establishments.

It Just Keeps On Climbing

Market Watch • MARKETWATCHMAG.COM • VOL. 40 NO. 6

THROUGH THE GLASS

OPENINGS

Bartending Natural • Stephanie Reading shows off her cocktail skills at Birdie G’s in Santa Monica, California

Stephanie Reading’s Recipes

NEW PRODUCTS

Flying High • Tequila is the hottest spirits category on the market, and it’s not just a volume play—its fans are reaching for the top shelf at unprecedented rates

The Rebound • Las Vegas has reopened at full capacity, and visitor traffic is growing. Now, on-premise operators in Sin City look for ways to flourish during the recovery

The New Venues

Soaring SELTZER • Once dismissed as a passing fad, the hard seltzer craze has shown growth previously unseen in any other category, and are now a permanent part of the drinks landscape

Chile Readies To Re-Up • Looking past the pandemic, Chile’s winemakers aim toward younger consumers and building a better on-premise foothold

Comforting Classic • Vodka remains America’s go-to-spirit for cocktails

Vodka-based Cocktail Recipes

Japan’s TRANSFORMATION • The country’s leading distillers are meeting a surge in export demand by focusing on highball whiskies and cultivating an audience for their aged expressions

BEER’S Shipping Battle • The social impact of Covid-19 has reignited the direct-to-consumer beer sales controversy

Beers That Dazzle • Festive summer packaging is lighting up the beer aisle

Zero-Proof Spirits In The Mix • Bars consider alcohol-free spirits to expand their menus

NEWS

ON THE MOVE

PARTING SHOT


Expand title description text
Frequency: Monthly Pages: 96 Publisher: M Shanken Communications Edition: July/August 2021

OverDrive Magazine

  • Release date: July 15, 2021

Formats

OverDrive Magazine

subjects

Food & Wine

Languages

English

Every issue features new product launches, restaurant and bar openings, innovative retail concepts and unique promotions for on- and off-premise establishments.

It Just Keeps On Climbing

Market Watch • MARKETWATCHMAG.COM • VOL. 40 NO. 6

THROUGH THE GLASS

OPENINGS

Bartending Natural • Stephanie Reading shows off her cocktail skills at Birdie G’s in Santa Monica, California

Stephanie Reading’s Recipes

NEW PRODUCTS

Flying High • Tequila is the hottest spirits category on the market, and it’s not just a volume play—its fans are reaching for the top shelf at unprecedented rates

The Rebound • Las Vegas has reopened at full capacity, and visitor traffic is growing. Now, on-premise operators in Sin City look for ways to flourish during the recovery

The New Venues

Soaring SELTZER • Once dismissed as a passing fad, the hard seltzer craze has shown growth previously unseen in any other category, and are now a permanent part of the drinks landscape

Chile Readies To Re-Up • Looking past the pandemic, Chile’s winemakers aim toward younger consumers and building a better on-premise foothold

Comforting Classic • Vodka remains America’s go-to-spirit for cocktails

Vodka-based Cocktail Recipes

Japan’s TRANSFORMATION • The country’s leading distillers are meeting a surge in export demand by focusing on highball whiskies and cultivating an audience for their aged expressions

BEER’S Shipping Battle • The social impact of Covid-19 has reignited the direct-to-consumer beer sales controversy

Beers That Dazzle • Festive summer packaging is lighting up the beer aisle

Zero-Proof Spirits In The Mix • Bars consider alcohol-free spirits to expand their menus

NEWS

ON THE MOVE

PARTING SHOT


Expand title description text