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Title details for Buzz by Emanuel Rosen - Available

Buzz

Real-life Lessons in Word-of-Mouth Marketing

by Emanuel Rosen
ebook
1 of 1 copy available
Borrow Read a sample Read a sample
1 of 1 copy available
Buzz is the most valuable marketing tool there is - and yet it's under-researched and overlooked as a method of reaching customers. The groundbreaking The Anatomy of Buzz told us why buzz matters: studies and real-life phenomena from the iMac to Cold Mountain prove that consumer recommendations are the best form of advertising or marketing. Now Rosen, who has spent years studying buzz, has added findings from cutting-edge research and 100 new interviews with field-leaders to show you how to create it. The result, with tips on subjects from seeding the market to accelerating natural contagion, is essential reading not only for marketers, but for anyone who wants to spread their message.

  • Creators

  • Publisher

  • Release date

    March 1, 2011

  • Formats

    • OverDrive Read

      • ISBN: 9781847651563

    • EPUB ebook

      • ISBN: 9781847651563
      • File size: 3550 KB

  • Languages

    • English

Formats

  • OverDrive Read
  • EPUB ebook

subjects

Languages

  • English

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