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How Women Decide

What's True, What's Not, and What Strategies Spark the Best Choices

Audiobook
1 of 1 copy available
1 of 1 copy available
Narratives about decision making are often inadvertently tailored primarily to men. Meanwhile, narratives about women in business overlook decision making or offer advice that is unhelpful and can even backfire. How Women Decide fills this gap. It takes on the very real psychological and cultural obstacles women face, asks how these affect decision making, and suggests practical changes for approaching important choices. Using the latest research and her interviews with women in many fields, Huston breaks down the myths and facts around intuition, self-perception, risk assessment, and more. In this guide she persuasively argues that, contrary to popular opinion, women shouldn't feign inflated confidence indiscriminately.
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    • AudioFile Magazine
      Susan Boyce's spot-on performance conveys the intellectual confidence needed for this enlightening book on decision making and gender. Her flawless phrasing and nuanced tone palette promote respect for the author's scholarship and suggestions. Decision making by women is often judged harshly and misunderstood. The author says this is mainly due to lingering gender stereotypes about females' capacity for empathy, decisiveness, commitment, and memory. Providing a cultural overview of these stereotypes that rings true, the author details the types of decision-making errors that we are all prone to make and offers intuitive suggestions for women in particular on how to avoid them. Her writing style, along with the narrator's command of the author's sensibilities, allows listeners to view these dynamics with perspective and step up their decision-making skills. T.W. Winner of AudioFile Earphones Award © AudioFile 2016, Portland, Maine
    • Publisher's Weekly

      March 28, 2016
      With verve, charm, and a ruthless reliance on data, Huston, founding director of the Center for Excellence in Teaching and Learning at Seattle University, calls up reams of research from her field of cognitive psychology to challenge and ultimately disprove several common assumptions about how women make decisions. She finds that while women aren’t any more intuitive, any more emotional, or any less daring than men in controlled studies, they still have to battle against persistent stereotypes and a higher standard of judgment. Moreover, Huston points to research that shows women do have an edge in reading social cues, making collaborative decisions, and being more strategic about risk when under pressure. With a confident tone and approachable language, Huston provides sharp observations, handy chapter summaries, and practical advice “for women who want to make stronger, smarter decisions.” She builds a convincing case that if businesses, government, and other organizations want to improve their decision-making at the highest levels, they need to have more women in the boardroom; and she provides women readers with concrete strategies to defuse existing stereotypes.

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  • English

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